B&M is selling a unique product that has received mixed reactions from customers.
The retail store surprised shoppers when they posted a picture of a CBD oil infused relaxation pillow on their Instagram.
B&M captioned the phone: “The world’s most relaxing pillow… nothing’s better than waking up from a well rested sleep!!’
“CBD oil has been shown to ease symptoms of anxiety and help with relaxation, our NEW CBD pillow will help those who find it hard to switch off at night. And it’s only £10.
“This is really the best pillow ever.”
And some shoppers could not get enough.
One customer wrote: “I think I need about a dozen to relax me.”
Another said: “These look good.”
But some shoppers were baffled by how the pillow would actually work.
One said: “How does this actually work? Surely you have a pillow case on so if the CBD in it was to have any effect at all (I assume through skin absorption or inhaling) it’s got to get through the pillow case.
“As a mega insomniac who cannot sleep for love nor money I can’t see how this could work at all I’d love for it to and if someone could explain how I’d scrimp together my last £10 and run down to B&M now.”
Another questioned: “How long will the effects of CBD last in a pillow though?”
CBD stands for cannabidiol. It is the second most prevalent of the active ingredients of cannabis (marijuana). While CBD is an essential component of medical marijuana, it is derived directly from the hemp plant, which is a cousin of the marijuana plant.
Despite the questions, many customers were eagerly tagging friends and family alerting them to this product.
It seems a lot of B&M shoppers may be in need of a good night’s sleep as customers spoke about ‘needing’ the pillow.
The product claims to ‘enhance wellbeing for a calmer wellbeing.’