“Summer in a bottle @tomfordbeauty,” opined Russian.
Ad Standards said under new rules from the Australian Association of National Advertisers (AANA) Code of Ethics, RR breached the code because her sponsored Instagram posts were not appropriately identified.
She has become the second influencer to breach the code about distinguishable advertising, so she is still setting trends.
Anna Heinrich, the 2013 Bachelor winner who married her reality television beau Tim Robards, posted an advertisement for clothing brand Runaway The Label from February 11 which showed Heinrich in a strapless Runaway The Label green frock, which she captioned: “Turning my apartment into a Runway. Then back to my PJs I go! Wearing: @runawaythelabel.”
The Ad Standards Community Panel ruled Heinrich did not clearly enough indicate the post was sponsored.
It ruled Russian’s post had breached the Ad Standard rules. But it noted that the advertiser did not respond to the Ad Standard community panel’s inquiries.
There’s just one problem. “Rozalia is not a party to the complaint,” a spokeswoman said. “The picture in question was not a sponsored post. Further information will come to light in due course.”
Estee Lauder, which manages Tom Ford Beauty in Australia, said: “We are currently working with Ad Standards Australia to resolve this matter. At Tom Ford Beauty, we do not engage in paid influencer partnerships and the post in question was not sponsored.”
Ad Standards were yet to respond to CBD’s inquiries. If Estee Lauder gifted Rozalia the product, her post could still fall foul of the rules. But it looks like it could end up being red faces at the industry regulator, and there’s not a Tom Ford Beauty product to deal with that.
History has shown it doesn’t take much to get Labor’s former resources spokesman Joel Fitzgibbon down a mine shaft, but it’s clear a little persuasion never hurt either. Or that’s the attitude Sky News took this month when presenter Chris Smith took NSW’s deputy premier John Barilaro and Fitzgibbon down the Airly Coal Mine in the regional town of Glen Davis for a broadcast on – no prizes for guessing – coal.
As Fitzgibbons’ most recent parliamentary disclosures reveal, the network paid for accommodation in Glen Davis – which is near Lithgow west of Sydney – and hospitality while he was there.
For his part, Fitzgibbon called it one of the more worthwhile whistle stops.
“The live program beautifully showcased the work of our coal miners and the value of the industry to our local economy,” he said. “It was well worth the effort. We stayed overnight at the wonderfully named Black Gold Motel in Wallerawang where we enjoyed some finger food and a few drinks in the restaurant which is aptly named the Crib Room.” The places you go, Joel.
But it’s worth noting that Sky isn’t the only network footing the bill for pollies on location. Queensland Senator Pauline Hanson was given flights and accommodation to Uluru by Nine Entertainment Co – the owner of this masthead – in August 2019 as the controversial politician travelled to the red centre for a story on A Current Affair on the ban on climbing the rock. After getting stuck a short distance from the rock’s base, Hanson changed her tune and said she supported closing Uluru for safety reasons.