A vision that began in just a 100-square-foot space in his parent’s basement in 2014 has continued to blossom for Kenosha native Nick Warrender.
And it just hasn’t stopped.
Warrender, 31, CEO and founder of Lifted Made, which produces and distributes hemp-driven products, and his company now reside in a more than 12,000-square-foot facility in the Kenosha Business Park, 5511 95th Ave.
To celebrate the latest move, which included a stop in Zion, Ill., before he brought the entire operation here, Warrender is holding a ribbon-cutting ceremony Friday Among the attendees scheduled to attend is Gov. Tony Evers.
The continued growth of the company that led to the move in Kenosha in early January comes down to one significant factor, Warrender said by video chat last week.
“We’re very passionate about the industry,” he said. “From the start, it was very important to cultivate a friendly environment that was conducive for people to grow, not only with the company, but as individuals.”
It’s that philosophy that helped Lifted Made not only survive during a global pandemic, but thrive, said Warrender, a 2008 Central High School graduate who earned a communications degree from Carthage in 2012.
“That’s been a big reason why we’ve progressed internally,” he said. “From a market perspective, we’re very good at branding, and we’ve created a lot of great relationships nationally with different distributors. It’s been many years of kind of learning the ins and outs of how distribution works, what consumers are looking for in a brand, and of course, high quality and the efficacy of products.”